AlAyn Tech
A world of technology. One destination.
Ayn Al Fahad Group
Trust in Every Choice.
Connecting international brands with markets in Iraq and the United Arab Emirates since 2004.
About AlAyn Holding
Ayn Al Fahad Group is an important part of AlAyn Holding, connecting international brands with local markets through its companies and operating capabilities.
Specialist expertise and connected capabilities bring our businesses together, from the distribution of genuine products to modern retail experiences and food & beverage concepts.
About usGroup at a glance
Ayn Al Fahad Group, within AlAyn Holding
- Established in Baghdad
- 2004
- Commercial partners
- 4,700+
- Global brands
- 100+
- Group companies
- 10
Our businesses
Specialized companies and operating capabilities across the holding’s business structure.
Afaq AlAyn
Modern retail, built around the brands you trust.
Zad Al Rahma
A growing food and beverage presence in Iraq.
Ayn Al Fahad Group
A major business group within AlAyn Holding.
Established in Baghdad in 2004, Ayn Al Fahad Group connects international brands with markets in Iraq and the United Arab Emirates. Its ecosystem spans distribution, organized retail, food & beverage, logistics, digital commerce and after-sales care.
Explore Ayn Al Fahad GroupBrands & partnerships
Selected international brands represented through Ayn Al Fahad Group’s documented partnerships.
Commitment to excellence
Across Ayn Al Fahad Group, quality and authenticity are fundamental commitments — in product selection, operations, service and partnerships.
Quality & excellence
AuthenticityOEM-direct and authorized sourcing.
Operational excellenceConnected logistics, service and support.
InnovationContinuous improvement across the business.
Leadership
“In the face of every challenge, we saw an opportunity to build trust.”
Dr. Ziad Tariq Hassan Al-AniFounder & Chairman, Ayn Al Fahad Group
Read the chairman’s messageRegional presence
Ayn Al Fahad Group’s offices connect its operations in Iraq with its regional hub in the United Arab Emirates.
Dubai
United Arab Emirates
Group headquarters & regional hub
The Group’s main headquarters, coordinating regional operations and international brand relationships.
Baghdad
Republic of Iraq
Distribution, retail & operations
The Group’s founding city, home to distribution operations, showrooms, warehouses and the AlAyn Tech flagship.
Erbil
Republic of Iraq
Northern Iraq operations
A head office, showroom and warehouse supporting the Group’s commercial network.
Discuss a business opportunity.
Contact us to explore a brand partnership, a new market or a connection with one of our businesses.